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Well AtlasCamp 2010 is finally upon us - Atlassian's notorious best event of the year (in my opinion) for Atlassian developers, partners, and/or consultants.

AtlasCamp, simply, is where it's at!

This year has already kicked off in a special way with Atlassian Camp Counselors kicking off this years event with their offbeat online team-building exercise ...

Yah yah yah... team building "exercises"...gag! But hey - sometimes it's actually cool! This was! and WE HAVEN't EVEN ARRIVED YET! Sheesh - what will they think of next!!

The Great AtlasCamp Game 2010! Not sure whose brainchild this was, but gotta hand it to them - beauty.

I bet most probably started the game with a little optimistic skepticism, but the novelty was enough to invoke curiosity to see how it played out.

I think most would agree that it was ONE HELLUVA way to kick off what is likely to be topped by 2.5 awe-inspiring days.


For me, this is my third AtlasCamp, and each one has a different flare - so I am pretty charged up for this upcoming one!

Each is different because Atlassian is also so significantly different each year - growing like a wild child it seems, but boy - the ride is very interesting! NO ONE could deny that!

And LOTS indeed has changed in the last 3 years!

For me also, each AtlasCamp has also marked a unique twist in my Atlassian career, sorta speak.

The first one, I was a single consultant as a new Atlassian partner (Clifftop). I was bright-eyed, bushy-tailed, too-excitable, likely talking schmack for lack of knowing otherwise yet, but also overwhelmingly in awe of the incredible people I met that weekend in Santa Rosa - relations that to this day have a great familiarity because of that first camp!

I came out of that weekend flying - I knew right then that Atlassian was one special corp. THIS CORP WAS GOING PLACES, and I wanted to get on that ecosystem bus.. NOW and to stay!

A couple months after that first AtlasCamp, I joined CustomWare in 2009, dedicated to growing their US business. It was a ride like no other, and grow we did do.

I learned a ton in my solo US "office" with an extended engineering team in Australia. When I started, less than 20% of the Atlassian business was US-based. When I left, 80%+. We worked our asses off! And when you do that, you bond hard in relations - even when 8500 miles away. The bonds I made with the different folks on the CW team in 2009 will forever be in my head and heart. The memories are entrenched in my soul.

Bonds. Good segueway... In Spring 2010 - it was time for a new adventure!

On April 6, 2010 AppFusions, Inc. was born! I collab'd with a few senior development buddies of mine from my past, and Patrick Li - an expert in Atlassian development with many years of experience.

I then recruited, and recruited, and then recruited some more - selling, telling, pleading, and sharing my vision, passion, and beliefs to many, trying to get developers to "take the risk and ride" with me as we grew a new and very great Atlassian solutions partner group! The goals were explicit:

  • experts-only technical services,
  • excellent customer service,
  • endless challenge, exciting and cutting edge projects - guaranteed through the technology biz dev efforts I would forge, and
  • trusting open relations with all team, clients, and partners.

I posted these too-heavy perhaps objectives on the website - realizing it might be too intense - but also realizing that we needed to set a very strong and solid stage/objective, or maybe we wouldn't get half that far.

The basis of these goals are pretty simple - and personal. I simply defined the type of business that I would want to do business with, and figured, well that's likely to be a good formula for success... OR bust.

But either way, I'd know before 6 months!


In late May, Andy Brook - another Atlassian Forums "Genius" finally drank the AppFusions "kool-aid". Shortly thereafter was Atlassian Summit, and fed more "drink" to Colin Goudie (an independent Atlassian partner since 2007). I ended the 2-month stand-off with Mr. Google Analytics' (and more) David Simpson in early July. October brought another all-star: Laura Kolker, who already has been a huge impact of greatness on the team.

We've had a few other folks help us along the way that have been nothing less than critical in their helps - and I can only be extremely thankful, honestly!

Andy, Colin, David, Laura and myself will all make AtlasCamp this year - and I couldn't be more pleased! (Patrick - next one!)

As extra bonus: We will have delivered on a huge new Intranet rollout for one of our clients the day before AtlasCamp ... so we ARE ready to celebrate - the end and start of a good long road... !

See you there... let the fun begin.. !

p.s. (Can we call it Luxury camp already? This is hardly roughing it camping stuff .. (wink) Not complaining though. (smile) )